Vol. 9 No. 3 (2017): Algorithm with EIS is Changing the Mindset and Concept of Ownership of Generation Changers

Algorithms are enormous optimizers. An algorithm can perceive patterns in amorphous data and serve an experience that is appropriate and adapted to the user. It also enables companies to nourish their “big data” into such algorithms and jumps start their personalization efforts. Algorithm also facilitates online shoppers to insist the identical variety of personalized attention in the digital store. Dazzled by Facebook and Netflix, navigates websites to construe any signals they’ve shared and dole out an appropriate familiarity. On the other hand algorithm has turn down a considerable burden on digital merchandisers and helpful in showing this personalized care to the thousands of shoppers visiting their online stores which further helpful in facilitating the process. Algorithms now-a-days make a decision to help a best interest rate in getting a loan, arranging a job interview, various good options in insurance, how customer’s foot fall in a virtual store and much more -- but they don’t mechanically make things flaxen, but the modus-operandi need to be formulated. While going through a TED lecture of a mathematician and data scientist Cathy O’Neil who had coined a term for algorithms that are secret, important and harmful: “weapons of math destruction.” It had been observed that algorithm nowa- days is crossing a boundaries of mathematics and entering into a corporate world and academia too in a form of research where researcher should able to know how and when respondents will fill the questionnaire which he/she had floated to respondent.