Global Journal of Enterprise Information System

Editor in Chief — 2025-06-30

Volume 16 Issue 4 Oct - Dec 2024

Message from Chief Editor Desk

Subodh Kesharwani — 2025-06-30

Volume 16 Issue 4 Oct - Dec 2024

Message from Managing Editors

Jyoti — 2025-06-30

Volume 16 Issue 4 Oct - Dec 2024

Message from Associate Handling Editors

Parveen — 2025-06-30

Volume 16 Issue 4 Oct - Dec 2024

Message from Resident Handling Editors (Student Category)

Samiksha — 2025-06-30

Volume 16 Issue 4 Oct - Dec 2024

An Empirical Study on Consumer Behaviour toward Herbal Toothpaste as an Oral Care Product Choice in Himachal Pradesh

Sarvesh Kumar — 2025-06-30

Purpose: In this exploratory study, consumer perception of health culture is examined in relation to the niche market for herbal oral care products. To narrow down the purpose of the study, we have focused on ‘herbal toothpaste’ as the primary practice for maintaining oral hygiene. Toothpaste is termed as part of primary care, a tool for self-care interventions. In recent years, a great hike in the demand for herbal oral care products has been documented in the market. However, this study explored how different factors and variables influence people’s views about herbal toothpaste.

Design/Methodology/Approach: The nature of the study is primary and adopted a quantitative, cross-sectional research design. The data was collected using a structured questionnaire administered to a sample of 331 respondents in Himachal Pradesh. The questionnaire was focused on various perception-related items that were specific to the perceived usages, functions, and potential risks associated with herbal toothpaste. The data were analysed using Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA), and Structural Equation Modelling (SEM) to identify the underlying structure and assess the relationship among variables and their factor constructs.

Findings: The findings suggest that consumers are aware of the benefits associated with herbal toothpaste, but they ignore the segment of oral-care education and their expert advice. The study concludes that the valuable proposition of positivity and credibility with herbal names can be leveraged to enhance the herbal oral care market, but herbal brands must also address underlying risk perceptions to build greater confidence and informed usage.

Paper Type: Empirical Research Paper

Blockchain in Education: A Comprehensive Approach for Managing Academic Credit Transfer Systems

Pankaj Kumar — 2025-06-30

Purpose: Primarily this study is to explore the potential application of the blockchain as technology for managing the Academic Bank of Credit (ABC) system. It aims to identify the pros and cons involved with the implementation of blockchain technology to ensure secure, transparent, and efficient storage and transfer of academic records across multiple educational institutions.

Design/Methodology/Approach: This research employs a qualitative review of existing literature and technological frameworks related to blockchain in education. It analyses various blockchain models, consensus mechanisms, and regulatory approaches to assess their suitability for ABC systems. The study synthesizes prior scholarly work, technological standards, and regulatory considerations to formulate comprehensive insights.

Findings: The study finds that blockchain possesses significant potential to transform the ABC systems, by providing immutable security, fostering trust, and streamlining credit transfer processes. However, several barriers remain, notably issues related to scalability, consumption of high energy in public blockchains, privacy concerns with sensitive data, governance complexities, and lack of interoperability across institutions. Implementing permissioned blockchains, adopting energy-efficient consensus mechanisms, and establishing standard regulatory frameworks are identified as crucial steps to mitigate these challenges.

Originality: This research offers an integrated analysis of blockchain’s capabilities and limitations specifically tailored for educational credit management systems. It contributes novel insights into combining technological advancements with regulatory frameworks to cater the distinguished challenges of using blockchain in education. The comprehensive overview serves as a strategic guide for policymakers, educational institutions, and technology developers aiming to leverage blockchain for secure, efficient academic record management.

Paper Type: Theme Based Paper

Sustainable Financial Analytics in Strategic Human Resource Management: A Study on Boosting Workforce Productivity and Profitability

Meenakshi Kaushik — 2025-06-30

Purpose: This research explores the integration of Sustainable Financial Analytics (SFA) into Strategic Human Resource Management (SHRM) to enhance workforce productivity and organizational profitability. The study examines the potential of SFA-driven HR practices in fostering sustainability while aligning financial and workforce strategies.

Design/Methodology/Approach: A mixed-methods approach is employed, combining quantitative analysis of organizational data and qualitative insights from HR and finance professionals.

Findings: Key findings reveal that SFA implementation improves workforce efficiency, cost management, and long-term profitability by enabling data-driven HR strategies.

Originality/Value: The research provides insights into the strategic role of SFA in HR decision-making, offering recommendations for integrating SFA tools into HR processes to achieve sustainable growth.

Paper Type: Theme Based Paper

Cyber Law and Social Media Regulation: Challenges and Opportunities in the Digital Era

Neeraj K. Singh — 2025-06-30

Purpose: This paper investigates the intricate landscape of cyber law and social media regulation, focusing on the dual challenge of mitigating online harm while safeguarding freedom of expression in the digital age.

Design/Methodology/Approach: Through a qualitative approach, encompassing case studies of existing regulations, interviews with legal experts, and surveys assessing public perceptions of social media governance, the research reveals a critical need for adaptable legal frameworks that respond to the rapid evolution of digital communication.

Findings: Findings indicate a significant gap between current regulations and the nuanced realities of online interactions, highlighting the potential for enhanced legislative measures that prioritize both user safety and individual rights. Additionally, the study emphasizes the necessity for interdisciplinary collaboration among legal professionals, practitioners, and technologists to develop comprehensive policies that address the complexities of digital platforms.

Originality/Value: The research contributes valuable insights to the ongoing discourse on cyber law, suggesting that informed and equitable regulation can serve as a foundation for promoting safe and constructive social media use.

Paper Type: Theme Based Paper

Construction Project Management Special reference to Alternate Building Foundation methods

A. Chandramohan — 2025-06-30

Purpose: This study presents the theoretical aspects of soil testing and pile foundation design. It suggests general recommendations and an alternative foundation design that can result in significant cost savings. The step-by-step procedures and methodology of the alternative foundation approach are illustrated in the paper.

Design / Methodology / Approach: This study adopts both on-site and laboratory testing methodologies. The study involves conducting the Standard Penetration Test (SPT) at regular depth intervals, collecting split-spoon or disturbed soil samples, and performing relevant laboratory tests. Based on the findings, a suitable foundation system is recommended. Safe bearing pressures at different foundation levels are provided. Grain size analyses are conducted at each soil level, leading to the final foundation design.

Findings: This study reveals an alternative foundation design suitable for soft soils, where costly pile foundations are typically used. The results include tests for Moisture Content, Sieve Analysis, Liquid Limit, Plastic Limit, Plasticity Index, and Differential Free Swell. Actual soil test results showed lower strength, which would normally necessitate expensive foundations. However, by applying the alternative methods proposed, foundation costs can be significantly reduced. A safe bearing capacity of 15 t/m² is recommended at a depth of 2 meters. For a safe design, it is recommended that the minimum footing or strip raft size should not be less than 1 meter.

Originality: The originality of this study lies in its focus on reducing foundation costs while ensuring safe building designs for the residential sector. This focus is especially relevant, as residential projects are often undertaken by middle-class investors who spend a major portion of their lifetime earnings, often through loans, on building their dream homes

Paper Type: Case Based Study

Educational and Vocational Aspirations of Child Labourers with Special Reference to Patna

Kamlesh Kumar — 2025-06-30

Purpose: The prevalence of child labour remains a pressing issue in India, with over 10.12 million children aged 5–14 years engaged in labour, according to the 2011 Census. Bihar is among the states with the highest incidence. This study aims to explore the educational and vocational aspirations of rehabilitated child labourers and assess how effectively interventions like the PENCIL Portal and the National Child Labour Project (NCLP) support their reintegration through education and skills development.

Design/Methodology/Approach: The research employs a descriptive case study methodology, focusing on 40 rehabilitated child labourers selected through purposive sampling. Data collection emphasized individual aspirations, challenges faced, and the role of institutional support in shaping future goals.

Findings: The study reveals that while many children exhibit strong aspirations for education and vocational training, their progress is often impeded by financial constraints, inadequate family support, and limited access to quality education. Internal motivation and structured vocational training emerged as critical enablers, with 70% of participants expressing interest in skill-based education as a pathway to better opportunities. The findings underscore the importance of tailored interventions under the National Education Policy 2020 to promote equitable access for socio-economically disadvantaged groups.

Originality/Value: This study contributes to the understanding of post-rehabilitation outcomes for child labourers, highlighting the gaps between policy intent and ground-level implementation. It offers evidence-based insights to inform future strategies aimed at enhancing the aspirations and opportunities of marginalized children through education and vocational training.

Paper Type: Case Based Study

Integration of Financial Technology (FinTech) and Artificial Intelligence

Neeraj K. Singh — 2025-06-30

Purpose: This study aims to examine the impact of AI on FinTech by analyzing its applications, benefits, and associated challenges. It seeks to provide insights into how AI-guided solutions improve financial services while addressing risks related to data privacy, algorithmic biases, and legal frameworks. The research also explores emerging AI trends and their potential implications for the financial sector.

Design/Methodology/Approach: A qualitative research approach is adopted, utilizing secondary data from academic literature, industry reports, and case studies. The study employs a systematic review method to analyze AI’s role in fraud detection, risk assessment, customer engagement, and financial decision-making.

Findings: The study finds that AI significantly enhances financial service efficiency, reduces fraud, and improves customer personalization. However, concerns related to cybersecurity, ethical considerations, and regulatory challenges remain prominent. Effective AI governance and regulatory frameworks are crucial for maximizing its benefits.

Originality/Value: This study contributes to the existing literature by offering a comprehensive analysis of AI’s impact on FinTech. It provides valuable insights for policymakers, financial institutions, and researchers on balancing AI innovation with regulatory and ethical considerations.

Paper Type: Review of Literature

Determinants of Electronic Payment System Adoption: Financial Literacy Across Demographic Cohorts

Sinthiya — 2025-06-30

Purpose: This study examines the influence of financial literacy on the adoption and usage of Electronic Payment Systems (EPSs) across different age groups, exploring how generational differences interact with financial knowledge to shape digital payment behaviors.

Design/Methodology/Approach: A systematic literature review was conducted following three-step approach, analyzing 47 studies published between 2013 and 2023. The review utilized databases including PubMed, Google Scholar, Elsevier, and Springer, with search terms related to financial literacy, electronic payment systems, and age groups.

Findings: The analysis revealed four key themes: (1) Financial literacy positively influences digital payment adoption, with financially knowledgeable individuals demonstrating greater willingness to engage with EPSs; (2) Generational attitudes toward electronic payments vary significantly, with younger generations showing higher comfort and adoption rates; (3) Financial education interventions can effectively promote digital payment adoption across age groups; and (4) Barriers to digital payment adoption include infrastructure limitations, trust issues, and varying levels of financial and digital literacy. The research demonstrates that age-specific approaches to financial education are essential for broader EPS adoption.

Originality: This study addresses significant gaps in the literature by specifically examining the intersection of financial literacy, electronic payment systems, and age demographics. Unlike previous research that predominantly focused on general populations, this work provides insights into how financial literacy affects EPS adoption across generational cohorts, offering targeted recommendations for age-specific interventions to enhance financial inclusion.

Paper Type: Review of Literature

Unpacking Cause-Related Marketing: An In-Depth Literature Analysis and Call for Future Research

Kanishk Koushik — 2025-06-30

Purpose: This study explores the inception and evolution of Cause-Related Marketing (CRM) from 1988 to 2023, a strategy where businesses donate to a cause or nonprofit organization each time a customer makes a purchase. It aims to understand how CRM is defined, its empirical impact, the primary theories and variables studied, and future directions for research.

Design/Methodology/Approach: The paper adopts conceptual approach, systematically reviewing existing literature to address four key research questions related to the understanding, impact, theoretical foundations, and future prospects of CRM.

Findings: The study identifies CRM as a concept emerging from Corporate Social Responsibility (CSR) and highlights its remarkable evolution over the years. Key theories explored in the CRM literature include the Elaboration Likelihood Model (ELM), Signaling Theory, Social Identity Theory, Theory of Planned Behavior (TPB), and Attribution Theory. Frequently studied variables include altruism, skepticism, product type, donation size, brand–cause fit, cause involvement, and cause type. A significant research gap is also identified, indicating substantial potential for future investigations.

Originality/Value: This paper offers a comprehensive conceptual synthesis of over three decades of CRM research. By mapping the theoretical and empirical landscape, it provides valuable insights for scholars seeking to deepen understanding in this field and identifies underexplored areas that merit further scholarly attention.

Paper Type: Review of Literature

Global Journal of Enterprise Information System

Table of Contents

Message from Chief Editor Desk

Message from Managing Editors

Message from Associate Handling Editors

Message from Resident Handling Editors (Student Category)

An Empirical Study on Consumer Behaviour toward Herbal Toothpaste as an Oral Care Product Choice in Himachal Pradesh

Blockchain in Education: A Comprehensive Approach for Managing Academic Credit Transfer Systems

Sustainable Financial Analytics in Strategic Human Resource Management: A Study on Boosting Workforce Productivity and Profitability

Cyber Law and Social Media Regulation: Challenges and Opportunities in the Digital Era

Construction Project Management Special reference to Alternate Building Foundation methods

Educational and Vocational Aspirations of Child Labourers with Special Reference to Patna

Integration of Financial Technology (FinTech) and Artificial Intelligence

Determinants of Electronic Payment System Adoption: Financial Literacy Across Demographic Cohorts

Unpacking Cause-Related Marketing: An In-Depth Literature Analysis and Call for Future Research