Global Journal of Enterprise Information System

Editor in Chief — 2024-06-25

Vol. 16 No. 1 (2024): Volume 16 Issue 1 Jan- Mar 2024

Message from Chief Editor Desk

Editor in Chief — 2024-06-25

Volume 16 Issue 1 Jan- Mar 2024

Message from Managing Editor

Managing Editor — 2024-06-25

Volume 16 Issue 1 Jan- Mar 2024

Message from Associate Handling Editors

Associate Handling Editors — 2024-06-25

Volume 16 Issue 1 Jan- Mar 2024

Message from Assistant Handling Editors

Assistant Handling Editors — 2024-06-25

Volume 16 Issue 1 Jan- Mar 2024

Enhancing Tourist Satisfaction through Smart Tourism Technologies: Insights from Diverse Regions of India

Ruchi Gautam — 2024-06-25

Purpose: The objective of this study is to delve into the impact of Smart Tourism Technologies (STTs) attributes on tourist satisfaction in India, a country experiencing rapid development and characterized by its rich cultural, geographical, and economic diversity.

Design/Methodology/Approach: This study employed a two-step methodology. Initially, focused group discussions were conducted to gain a deeper understanding of tourists’ experiences and perceptions. Insights from these discussions were then used to develop a comprehensive survey. This survey was administered to 206 respondents across five diverse cities in India (Kerala, Maharashtra, Jamshedpur, Kolkata, Chandigarh,). The survey aimed to measure the adoption rate of STTs, the perceived attributes of STTs, and the specific and overall satisfaction levels of tourists.

Findings: The findings of the study indicate a positive correlation between the adoption of STTs and enhanced tourist experiences and satisfaction levels. Key attributes of STTs, including information availability, accessibility, interactivity, personalization, security, and convenience, were found to significantly influence tourist satisfaction.

Originality/Value: This study distinguishes itself through its extensive coverage of diverse regions and its in-depth analysis of the attributes and impacts of STTs within the Indian context. Notably, the study incorporates data from five different cities, providing a broader and more comprehensive perspective. By employing a mixed-methods approach, starting with focus group discussions followed by a survey, and adopting a multidimensional perspective, this study makes a significant contribution to the existing literature on smart tourism and tourist satisfaction.

Paper Type: Empirical Research Paper.

Data Cleaning: Paving a Way for Accurate and Clean Data

Laxmi Ahuja — 2024-06-25

Purpose: Data cleaning plays one of the most important roles to ensure the quality and reliability of data that has been used for various purposes such as data analysis, artificial intelligence, decision making, etc. With the ever-increasing amount of data in this digital age, it becomes very significant to address the problem of data inconsistency, duplication, incompleteness and inadequacy.

Design/Methodology/Approach: With the help of various other research papers available online, different point of views regarding the data cleaning and various datasets available as a result of data cleaning using various techniques.

Findings: The research paper first discusses data cleansing, its steps and the significance of data cleansing in various fields. It also specifies key dimensions of data quality such as completeness, correctness, consistency, accuracy and uniqueness. The paper also covers various data cleaning techniques including ETL and text mining techniques such as NTLK and NLP techniques. Additionally, this paper covers the various challenges associated with data cleansing in RDBMS. It explores emerging trends and various advances in data cleansing during OLTP. The conclusion of the study emphasizes the need for a systematic approach to data cleaning and the importance of evaluating and proposing data cleaning. And Major technological improvement in this area.

Originality/Value: This paper will help us understand the current technologies and further advancements that can be made in the data cleaning field.

Paper Type: Theme Based Paper.

Impact of Social Conformity on Organisational Silence: A Conceptual Model

Madhulika P. Sarkar — 2024-06-25

Purpose: The present study aims to explore how social conformity arises in organisation and how it leads to organisational silence.

Design/ Methodology/Approach: The primary method used to answer how social conformity arises in organisation and how it creates a climate of silence is literature review. Broad review of social conformity literature through multidisciplinary search in the field of organisational behaviour and social psychology and human resource development was conducted.

Findings: The findings of the study suggests that social conformity forces people to change or suppress their views leading to silence behaviour and influences their job related attitudes. Previous studies on organisational silence focussed on how organisational factors & individual factors affect organisational silence but there is lack of research as to how perception of people in the organisation affects one’s ability to share opinion & information. The existing organisational silence literature underestimated the impact of social conformity on human behaviour and why people get influenced by majority opinion while sharing their views and concerns. People act as an important source of information. They influence others in turn get influence by them. This social conformity has long term negative consequences therefore it is imperative for organisation to overcome conformity behaviour as it will impede the organisation in making informed decisions by preventing employees to hide their true opinion, information. This study contributes to existing organisational silence literature by considering social conformity as an antecedent of organisational silence.

Originality/Value: The topic of social conformity has received little research attention, particularly in work environment. The existing organisational silence studies underestimated the impact of social conformity on human behaviour in work environment and why people get influenced by majority opinion while sharing their views and concerns. This study bridge the gap in the existing organisational silence literature by proposing social conformity as an antecedent of organisational silence.

Paper Type: Theme Based Paper.

Holistic Well-being of Employee: A way out for Sustainable Development in the BANI World

Seep Sethi — 2024-06-25

Purpose: The paper attempts to explore the various linkages between the literature on BANI world, and the role of employee well-being in creating a sustained workforce that can withstand the pressure and challenges of working in the BANI world.

Design/Methodology/Approach: The paper is based on the synthesis of the existing literature on the BANI world, Sustainable development, and the well-being of employees.

Findings: The paper establishes that for sustained growth of organizations in BANI world they need to devise interventions that address the holistic development of their workforce. Only employees who are happy and healthy (both physically and mentally) can withstand the pressure of the outside world and sustain and be engaged in work.

Originality/Value: The unique contribution of the study lies in the understanding that for an organization to become sustainable in a true sense in the context of the BANI world, they need to focus on various spheres of employee well-being to ensure holistic growth and development.

Paper Type: Case Based Study.

Can We See Electric Vehicles as A Solution towards Sustainability?

Divya Sharma — 2024-06-25

Purpose: To evaluate the effect of electric vehicles on environment throughout their life cycle, considering influences for instance raw material, battery production, electricity generation sources and end-of-life disposal, To detect the challenges associated with electric vehicles such as such as environmental implications of lithium-ion battery production and To compare the environmental influence due to electric vehicles with that of typical internal combustion engine vehicle, considering factors like air pollutants and energy efficiency. The efficacy of electric automobiles on the environment is examined in this research. Concern and interest in the subject are developing because of the rapidly rising daily pollution levels. Any technology whose operation is entirely dependent on energy can be beneficial to the environment in the current context, when the production of power itself is a polluting entity. Furthermore, are we functionally, legally, and infrastructure ready to meet the difficulties brought on by the usage of new technology? Furthermore, the weight of EVs is a practical problem that affects things like consumption of energy and road infrastructure. This research examined the influence of these concerns on environmental sustainability while elucidating them.

Design/Methodology/Approach: This paper synthesizes references from various research studies indicating that electric vehicles are not a sustainable solution for achieving environment protection goals. Many literature were identified and gathered relevant research studies. Analyzed the findings from the collected research studies to identify common themes, contradictions and limitations regarding the electric vehicles and its relationship with environment sustainability.

Findings: Shifting from internal combustion vehicles to electric vehicles is unlikely to improve air quality and can provide a sustainable explanation to the problem of air pollution. But with strategic changes, electric vehicles may offer promising avenues for reducing carbon emissions and addressing climate change. It is also crucial to acknowledge and address the environmental challenges allied with its production, use, and disposal. Mitigating these challenges requires a multidimensional approach, involving advancements in technology, sustainable resource management, and thoughtful policy measures. Striking a balance between the environmental benefits and challenges of electric vehicles is critical to ensure a genuinely sustainable future for the transportation sector.

Originality/Value: The present study contributes in creating awareness regarding the usage of electric vehicles and its adoption benefits for the environment. This research would help the policymakers to introduce some significant changes in strategies so that electric vehicles could be more convincing and affordable along with environmental sustainability. Therefore, the current study proposed to make a balance between the environmental benefits and sustainability and usage of electric vehicles.

Paper Type: View Point.

Issues & Challenges in adoption of Electric Vehicles in India: An Empirical study using Data Analytics

Namrata Agrawal — 2024-06-25

Purpose: Electric Vehicles (EVs) are becoming more and more popular in India, partly due to the government’s ambitious goal of moving to 100% electric transportation by 2030. The purpose of this study is to analyze consumer preference and attitudes towards EVs and also identifying current infrastructure facilities that support adoption of EVs in India.

Design/Methodology/Approach: The study deploy both primary and secondary data. The primary data is collected through online survey across different geographic region and different age group. Secondary data include past literature, different industry report, and companies’ reports.

Findings: Through critical analysis of the dataset using various IT analytical tools, study of EV market dynamics and trends in India and the factors driving/hindering growth of EV market has been examined. The energy demand has been also assessed for Transport in BAU, EV & EV + 2°C scenarios including PM 2.5 Emissions from Transport in BAU, EV & EV + 2°C scenarios using data analytics tools and the results have been exhibited as charts with critical analysis and inferences.

Originality/Value: In 2013, India unveiled the National Electric Mobility Mission Plan (NEMMP), aiming to position itself as a prominent player in the global electric vehicle (EV) market. As the nation witnesses a surge in the adoption of electric vehicles, the need for effective charging infrastructure deployment strategies becomes paramount. This paper delves into several key challenges hindering the widespread adoption of EVs in India and offers insights into potential solutions to enhance their uptake.

Paper Type: View Point.

A Bibliometric Analysis: Minimalism Only Gateway to Achieve Sustainability and Happiness

Kalpana Kataria — 2024-06-25

Purpose: The objective of the study is to portray the bibliometric analysis of the research conducted relationship among minimalism, sustainability and happiness in context of consumption of clothing on rent in Indian weddings. The goal of this study was to comprehend the nature, development, obstacles and future directions of research. The consumer behaviour towards sustainability and happiness through minimalism is required as resources are limited and to protect the environment.

Design/Methodology/Approach: Research articles published on minimalism and sustainability and happiness and consumers’ perspective toward them were analysed by using the Bibliometric and Vos-viewer software. For the study, data have been compiled from the Scopus database published between 2016 and 2023.

Findings: According to the systematic literature, conducted through bibliometric analysis, minimalism has a direct impact on “sustainability”, “financial wellbeing” and “spirituality”. But minimalism may not directly contribute to happiness, it can indirectly influence happiness through experiential consumption and life satisfaction happiness.

Originality/Value: The present study contributes to the existing literature by providing innovative dimensions. This concept would attract the attention of researchers and policy makers as there is highly ignorance on the concept of minimalism as the only way to attain sustainability and happiness, especially in the context of wedding attires in India. Therefore, the present study proposed a conceptual model that will significantly contribute to the understanding of the concept of minimalism, sustainability and happiness with reference to using clothes on rent.

Paper Type: Review of Literature.

Green Marketing : A Bibliometric Analysis

K Ashwini — 2024-06-25

Purpose: Green marketing has emerged as a significant area of interest within the broader marketing domain, driven by growing environmental concerns and consumer demand for sustainable products and practices. The main aim of the paper is to get knowledge about green products and understand the concept of green marketing. In order to facilitate the researchers, this study provides a bibliometric analysis of green marketing research from 1995 to 2024.

Design/Methodology/Approach: The Scopus database was used to determine to identify year-wise publications, most cited papers, most prolific authors, countries and institutions. The Vosviewer software and biblioshiny was used to analyse keyword occurrence, co-authorship network and inter-country co-authorship network.

Findings: The findings of bibliometric analysis indicate that the highest number of green marketing publications were published in 2022. The highly cited research paper is green marketing In the direction of a background for understanding the gap between the attitude and purchase intentions on consumers’. The most prolific author on green marketing is H Hans, Prof in the college of Hospitality and Tourism Management at Sejong University . The highest number of papers on green marketing were published in the Journal of Business Ethics.

Originality/Value: This study offers a path to future researchers on the topic of green marketing by providing journals, authors, institutions, countries and keywords related data that are projecting the area of green marketing.

Paper Type: Review of Literature.

The Era of Social Media Influencers: A Bibliometric Review

Shailza — 2024-06-25

Purpose: Social media influencers have gained significance and popularity in last few years. The study aims to explore the current state of research into Social Media Influencers.

Design/Methodology/Approach: This study uses the bibliometric review using VOSviewer to analyse the data retrieved from scopus database. Co-citation analysis, Bibliographic coupling, co-occurrence analysis and co-authorship analysis are performed.

Findings: The study found that US and UK are most productive countries. International Journal of Advertising is the most prominent journal. Hudders L. is the most impactful as well as most productive author. Six clusters were found using bibliographic coupling. Thematic trends using keywords Co-occurrence and Co-authorship among authors is also discussed.

Originality/Value: This analysis provided a basis for conceptualizing publications on Influencer marketing. Business firms can engage with social media influencers for promoting their brand and products.

Paper Type: Review of Literature.

A Bibliometric Analysis of Emotional Advertisement

Sonakshi Jaiswal — 2024-06-25

Purpose: Emotional appeal has been a fundamental aspect of advertising, influencing consumer behaviour and brand perception. This research paper employs bibliometric analysis to explore the trends, patterns, and key themes surrounding emotional appeal in advertising research. This study aims to provide insights into the evolution, dominant theories, methodologies, and emerging topics within this field by analysing a comprehensive collection of scholarly articles.

Methodology/Design/Approach: Vos Viewer software was used to analyse key-words occurrence, inter-country co-authorship network and citation analysis

Findings: The findings of the analysis indicate that the highest number of publications were found in the year 2020.The highest number of papers on emotional advertisement were published in the journal named European Journal of Marketing. The most productive country with the highest number of citations on Emotional Advertisement was United States of America.

Originality/Value: The findings of this bibliometric analysis offer valuable implications for advertisers, marketers, and researchers in understanding the significance and dynamics of emotional appeal in advertisement.

Paper Type: Review of Literature

Social Media Marketing: A Bibliometric Analysis

Syeda Zehra — 2024-06-25

Purpose: Unimaginable alterations have occurred in the marketing sector throughout the last hundred years. It is impossible to comprehend the extent of the transformation that marketing strategies, tools, and tactics have undergone. Within a traditional economy, a market was confined to a specific physical location with limitations related to time, location, and utility. Globalization has caused the whole market to shrink to the size of a human hand as all of the markets are at our fingertips. From its inception as a platform for social communication, social media is said to have developed into an effective tool for brand positioning, advertising, and many other marketing management responsibilities. Keeping up with the latest advancements in the marketing and tooling industries is crucial for any firm. In this paper, an attempt is made to present one of the most relevant marketing trends. The paper’s primary goals are to increase readers’ understanding of eco-friendly products and their comprehension of social media marketing. This study offers a bibliometric analysis of social media marketing research from 1994 to 2023 to help the researchers.

Design/Methodology/Approach: The Scopus database was utilized to ascertain the most cited papers, prolific authors, countries, and organizations, as well as year-wise publications. Keyword occurrence, co-authorship networks, and inter-country co-authorship networks were analysed using the Vosviewer program and Biblioshiny.

Findings: The study’s conclusions show that the United States is the nation most engaged in social media marketing research; Evans WD’s work, which is the most referenced in the field, examined children’s use of social media and social media campaigns. Hudders, Lisalot is the most prolific writer in the field of social media marketing. Additionally, this research has shown that the University of California has produced a significant amount of literature on social media marketing.

Originality/Value: This study offers a path to future researchers on the topic of social media marketing by providing journals, authors, institutions, countries and keywords related data that are projecting the area of social media marketing.

Paper Type: Review of Literature

Global Journal of Enterprise Information System

Table of Contents

Message from Chief Editor Desk

Message from Managing Editor

Message from Associate Handling Editors

Message from Assistant Handling Editors

Enhancing Tourist Satisfaction through Smart Tourism Technologies: Insights from Diverse Regions of India

Data Cleaning: Paving a Way for Accurate and Clean Data

Impact of Social Conformity on Organisational Silence: A Conceptual Model

Holistic Well-being of Employee: A way out for Sustainable Development in the BANI World

Can We See Electric Vehicles as A Solution towards Sustainability?

Issues & Challenges in adoption of Electric Vehicles in India: An Empirical study using Data Analytics

A Bibliometric Analysis: Minimalism Only Gateway to Achieve Sustainability and Happiness

Green Marketing : A Bibliometric Analysis

The Era of Social Media Influencers: A Bibliometric Review

A Bibliometric Analysis of Emotional Advertisement

Social Media Marketing: A Bibliometric Analysis