Impact of Impulsive Buying Behavior and Opinion Leadership on the Relationship between Emotional Intelligence and Consumer Satisfaction of Smartphone buyers

  • Namita Rajput Associate Professor, Sri Aurobindo College, University of Delhi, Delhi, India
  • Amogh Talan Assistant Professor, College of Vocational Studies, University of Delhi, Delhi, India

Abstract

This research studies the Impact of Impulsive Buying Behavior and Opinion Leadership on the relationship between Emotional
Intelligence and Consumer Satisfaction of Smartphone buyers. Due to an increased usage of smartphones among the youth of India,
it has become a challenge for today’s marketers to find out the factors which affect, directly or indirectly, the sale of smartphones.
Partial Least Square technique of Structural Equation Modeling was applied using SmartPLS 2.0.M3 to understand the proposed
relationships. Both Impulsive Buying Behavior and Opinion Leadership were found to be significant mediators of the relationship
between Emotional Intelligence and Consumer Satisfaction. Managerial implications have been discussed

Published
2020-03-22
How to Cite
Namita Rajput, & Amogh Talan. (2020). Impact of Impulsive Buying Behavior and Opinion Leadership on the Relationship between Emotional Intelligence and Consumer Satisfaction of Smartphone buyers. Global Journal of Enterprise Information System, 9(3), 71-81. Retrieved from https://gjeis.com/index.php/GJEIS/article/view/312
Issue
Vol. 9 No. 3 (2017): Algorithm with EIS is Changing the Mindset and Concept of Ownership of Generation Changers
Section
Case Study Based Papers (CSBP)

Share |