Vol. 10 No. 3 (2018): Volume 10 | Issue 3 | Jul-Sept 2018

View Vol. 10 No. 3 (2018): Volume 10 | Issue 3 | Jul-Sept 2018

Published: 2026-04-06

Table of Contents

Table of Contents

xvii-xviii
- ToC

EIS impact in Digital Entrepreneurship

EIS impact in Digital Entrepreneurship

1-3
- EIDE

Message from Guest Editor Desk

Message from Guest Editor Desk

4-5
- MGED

Empirical Research Papers

Enterprise Risk Management in it and its Governance: A Pragmatic Analysis for Operational Efficiency in Banking

V Gajapathy, K Balanagarajan (Author)

6-12
- ERP 1
Cyber Insurance – A Rising Market in India

V Gajapathy, Reshma M Patil (Author)

13-18
- ERP 2
Digitalization Space as Marketing Tool for Luxury Hotels

Savita Sharma, Sidharth Srivastava, Sanjay Sharma (Author)

19-24
- ERP 3

Theme Based Papers

Manoeuvre of Electronic Entrepreneurial Ecosystem to Contemporary Indicator of Techno Business Leadership in Industry 4.0: Digital Entrepreneurship

Gagan Kumar B R, Swapan Kumar Majumdar, Satish Menon (Author)

25-33
- TBP 1

Case Study Based Papers

Digital Entrepreneurship: Prospects and Challenges in Ghana

Gladys Yaa Saah Oppong, Saumya Singh, Pramod Pathak (Author)

41-51
- CSBP 2
Exponential Organization: Paytm – A Review

K. Balanagarajan, Kabaly P S (Author)

34-40
- CSBP 1

Research Thought

Risk Mitigation through Target Cost of Capital- A Prescriptive Analytic Quadratic Programming Model For Start-Ups

V Gajapathy (Author)

52-56
- RT 1
Sports Entrepreneurship: Ontology based Review through Digital Marketing

Tanusree Chakraborty, Koyel Nag (Author)

57-72
- RT 2

View Point

Consumer’s Perception over the Reliability of Online Coupon Websites

Ankish Agarwal, Swati Oberoi Dham (Author)

73-79
- VP 1
Relevance of foresightedness in Startups: Understanding problems & finding solutions in the era of Industry 4.0: A perspective &view point specially relevant in Indian Context

B K Sikader (Author)

80-87
- VP 2
Role of Neuro Linguistic Programming (NLP) in Training and Development of Employees

Amandeep Nahar (Author)

88-96
- VP 3

Review of Literature

A Review of Literature on Relationship Marketing

Subodh Kesharwani, Jyoti, Madhulika P. Sarkar, Shailza (Author)

110-115
- RoL 2
Why consumers engage in e-WOM? : Literature Review

Manpreet Kaur, Subodh Kesharwani (Author)

97-109
- RoL 1