Sports Entrepreneurship: Ontology based Review through Digital Marketing

Abstract

Sports entrepreneurship activities are to a large extent impacted by the progress of technology that has been predisposed by the diffusion of evidences and the formation of new international marketplaces. Entrepreneurship in sports is composed of distinct entrepreneurs who control the prospects arising from their links and social connects and augment resources by recognizing where they are most operative. Innovation is something we hear a lot about in digital age at this moment; and sport is the next digital innovation hub. Sport, play, physical educations occupy an important role in human development. Formerly, we were not able to recognize our physical activity during sport, but nowadays not only we are able to know the physical movements with the bliss of digital technology, digital technology can help in body measurement, body movements, calorie check, and encouraging physical activity, performance & injury prevention. Worldwide there is a use of new technical equipments for better life. Digital trend helps in getting innovative idea for sports. There are so many opportunities with technologies such as digital reality, big data, live streaming, connected stadiums, artificial intelligence bots, eSport, etc. Innovation in digital world is enhancing economic progression in sport by better encouraging social activism, social responsibility (application/social media), by generating new business openings to sell image, sell television right, brand cognizance by increasing support through digital promotions; regular apprises on the online platforms develop strong sensitivity within the community. The benefit digital innovations bring to society and industry is assessed to 100 trillion dollars over the subsequent 10 years. It used to comprise a minimum of fortune 500 companies an average of 20 years to grasp worldwide assessment and establish its value. With this background, the present article endeavours to study the recent advances in digital innovation in sports and the benefits of those, what it takes to be a sports entrepreneur in digital era and future of sports entrepreneurship through digital technology. The present article has offered a theoretical outline for elucidating innovations in sports and social transformations in the sports milieu.