Manoeuvre of Electronic Entrepreneurial Ecosystem to Contemporary Indicator of Techno Business Leadership in Industry 4.0: Digital Entrepreneurship

Abstract

E-Entrepreneurship is a traditional concept that already exists in the scenario. But, now the current improvement on e-Entrepreneurship alarms to change and bring in new ideas with latest trends of foresight business leadership named Digital Entrepreneurship. The signature of fourth Industrial Revolution however has multiple mixture of Digitization of entrepreneurship that evolves dissimilar proportions of business leadership atvaried socioeconomic status (SES) factors for an Individual to start a digital venture. As many corporations started doing their business online either by selling goods and services or connecting customer and company or even customer and customer online for exchange of refurbished goods with space for negotiation. Such businesses are called digital business and the organization that builds such platform is called as digital enterprise. The leadership to hold such businesses in current era is Digital Entrepreneurship. Here the question is what does digital entrepreneurship, digital enterprise mean and who is a digital entrepreneur. Since the digital technologies and societal transformation are being more important in current economic status. Many digital innovations are being built day by day. Despite its significance, studies in this area are less and the concept is under-theorized. This study aims to fill the gap by analyzing the theoretical framework and understand the growing importance of digital entrepreneurship with opportunities, obstacles and describe the characteristic typology of digital entrepreneurship and digital enterprise in Industry 4.0 and list out the figured reasons for the failure of digital startups. To answer these questions, I adopted some different forms of new business venture types and also referred the research papers on technology and innovation in entrepreneurship as a theoretical lens; with this I would like to continue the discussion on critical success factors of Digital Entrepreneurship.