Consumer’s Perception over the Reliability of Online Coupon Websites

Abstract

Online shopping brought along with it the emergence of a new trend of online discount coupons. These were websites which acted like a database to all the online shopping deals and coupon codes. With a sudden flood in the number of organized coupons/deal websites such as Near Buy and a similar rush in lesser organized coupon websites such Coupon Dunia one is compelled to understand the consumer’s perspective towards these online databases. It is important to know is customers even take it seriously, do they find the content of the website reliable and does demographic and previous technology exposure make a major difference in the consumer’s perception of the reliability of this service. Here we have taken primary data of 100 respondents through questionnaire and tested it on statistical tools using SPSS.