Digitalization Space as Marketing Tool for Luxury Hotels

Abstract

In this digital age, technology has made the global market fast and error less. None of the industries have left untouched by the technology. In fact, the competition has become arduous when it comes to top tier of hotels, referred as luxury hotels. This paper aims to study the benefits of engagement of technology for experience-based guest services by the luxury hotels. It was found that when hotels were using semi-automated systems then services delivered were slow and was difficult to maintain the record of the guests. Whereas, fully automated systems benefited hotels to provide efficient services to the guests with more accuracy and hotels were also able to maintain the records in a better manner. Hotels are even digitalized to take the restaurant orders, booking rooms, analyze the room revenue reports and digitally controlled stay experience.