Role of Socio-Demographics in Profiling Environment Conscious Consumer of 21st Century- A Review

Abstract

Purpose: This study is an attempt to understand the profile of environment conscious consumer of the twenty-first century, with due focus to Asian consumers as well, to be able to help marketers understand them and serve them better. A review of sixty-five empirical articles related to relationship between selected socio-demographic variables and environment conscious consumers’ attitude and behavior has been done

Design/Methodology/Approach: Review based Approach

Findings: The findings show that the environment conscious consumer of twenty-first century is more likely to be educated and is more likely a woman.

Proposed Implications: The study will help marketers in formulating marketing strategies for environment conscious consumers

Originality/Value: The study is basically on the attitude and behavior of environment conscious consumers who are more concerned about environmental issues.