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Vol. 16 No. 2 (2024): Volume 16 | Issue 2 | Apr-Jun 2024
Vol. 16 No. 2 (2024): Volume 16 | Issue 2 | Apr-Jun 2024
Published:
2026-05-01
Table of Contents
Table of Contents
ToC
Message from Editor-in-Chief
From the Desk of the Editor-in-Chief
i
MCED
Message from Managing Editors
Message from Managing Editor
1-4
MME
Message from Associate Handling Editor
Message from Associate Handling Editors
5
MAHE
Message from Assistant Handling Editor
Message from Assistant Handling Editor
6
MAHE
Empirical Research Papers
Consumer Preferences in Indian E-Commerce: Implications for Advertisers
Padmini Jain (Author)
7-15
ERP 1
A Study on Investor’s Attitude and Preference towards Mutual Fund Investments with Reference to Tuticorin City
Karuppasamy Ramanathan, Geetha. M, Chalce Dony E (Author)
16-23
ERP 2
Theme Based Papers
Beyond the Surface: Deep Dive into Fraud Detection Technologies and Strategies for Robust Application Security
Rajbala Simon, Laxmi Ahuja, Puja Chauhan, Uday Munshani (Author)
24-31
TBP 1
Monetary Transmission Mechanism and the Role of Transmission Channels
K Sucharita Khuntia (Author)
32-39
TBP 2
View Point
Decoding AI’s Impact on the Workforce: A Comprehensive Analysis of Opportunities, Challenges, and Strategic Adaptations in Job Markets
Puja Chauhan, Rajesh Kumar Yadav, Ria Simon (Author)
40-47
VP 1
Sentiment Analysis Unveiled: Comparative Insights into Machine Learning Techniques Optimized by PSO and ACO
Laxmi Ahuja, Rajbala Simon, Zia Kalra (Author)
48-54
VP 2
Review of Literature
Exploring the Dynamics of Cause-Related Marketing: Insights from Literature
Kanishk Koushik, Madhulika P. Sarkar (Author)
55-62
RoL 1
Brand Preferences Insights: A Literature Review on Foreign and Domestic Brand Appeal
Sakshi, Nawal Kishor (Author)
63-69
RoL 2
Unveiling Trends and Insights: A Bibliometric Analysis of AI in Human Resource Management
Stutty Srivastava (Author)
70-82
RoL 3
The Role of AR and VR in Shaping E-Commerce: A Literature Review
Himani Choudhery, Kesharwani (Author)
83-90
RoL 4
Robo-Advisors: Automated Algorithm-Driven Wealth Management Services - A Literature Review
Parveen, Subodh Kesharwani, Aditya Prakash, J. D. Gangwar (Author)
91-99
RoL 5
Global Adoption and Impact of Over-the-Top Streaming Services: A Literature Review
Ritu, Madhulika P. Sarkar (Author)
100-107
RoL 6
Research Thought
A Bibliometric Analysis of the Usage of ‘Meta-UTAUT’: An Emerging IS/IT Acceptance Theory
Anchal Gulia, Leena Singh (Author)
108-113
RT 1