Vol. 16 No. 1 (2024): Volume 16 | Issue 1 | Jan-Mar 2024

Published: 2026-05-01

Table of Contents

• Table of Contents

  ix-x

  • ToC

Message from Managing Editors

• Banking on Innovation: How Digital Disruption Benefits Consumers?

  3

  • MME

Message from Associate Handling Editor

• Message from Associate Handling Editor

  4-5

  • MAHE

Message from Assistant Handling Editor

• Message from Assistant Handling Editor

  6

  • MAHE

Empirical Research Papers

• Enhancing Tourist Satisfaction through Smart Tourism Technologies: Insights from Diverse Regions of India

  Ruchi Gautam, Prince Sharma, Sam Sajan (Author)

  7-18

  • ERP 1

Theme Based Papers

• Data Cleaning: Paving a Way for Accurate and Clean Data

  Laxmi Ahuja, Bhoomika Singh, Rajbala Simon (Author)

  18-25

  • TBP 1

• Impact of Social Conformity on Organisational Silence: A Conceptual Model

  Madhulika. P. Sarkar, Deepika (Author)

  26-34

  • TBP 2

Case Study Based Papers

• Holistic Well-being of Employee: A way out for Sustainable Development in the BANI World

  Seep Sethi (Author)

  35-41

  • CSBP 1

View Point

• Can We See Electric Vehicles as A Solution towards Sustainability?

  Divya Sharma, Kalpana Kataria, Harikishni Nain (Author)

  42-47

  • VP 1

• Issues & Challenges in adoption of Electric Vehicles in India: An Empirical study using Data Analytics

  Namrata Agrawal, Prakhar Bisht (Author)

  48-56

  • VP 2

Review of Literature

• A Bibliometric Analysis: Minimalism Only Gateway to Achieve Sustainability and Happiness

  Kalpana Kataria (Author)

  57-69

  • RoL 1

• Green Marketing : A Bibliometric Analysis

  K Ashwini, M. S. Senam Raju (Author)

  70-77

  • RoL 2

• The Era of Social Media Influencers: A Bibliometric Review

  Shailza, Madhulika P. Sarkar (Author)

  78-77

  • RoL 3

• A Bibliometric Analysis of Emotional Advertisement

  Sonakshi Jaiswal, M. S. Senam Raju (Author)

  88-97

  • RoL 4

• Social Media Marketing: A Bibliometric Analysis

  Syeda Zehra, Subodh Kesharwani (Author)

  98-107

  • RoL 5