Vol. 16 No. 1 (2024): Volume 16 Issue 1 Jan- Mar 2024

Published: 2024-06-25

Table of Contents

• Table of Contents

  Editor in Chief

  ix-x

  • TOC

Message from Chief Editor Desk

• Message from Chief Editor Desk

  Editor in Chief

  1-2

  • MCED

Message from Managing Editor

• Message from Managing Editor

  Managing Editor

  3

  • MME

Message from Associate Handling Editor

• Message from Associate Handling Editors

  Associate Handling Editors

  4-5

  • MAHE

Message from Assistant Handling Editors

• Message from Assistant Handling Editors

  Assistant Handling Editors

  6

  • MAHE

Empirical Research Papers

• Enhancing Tourist Satisfaction through Smart Tourism Technologies: Insights from Diverse Regions of India

  Ruchi Gautam, Prince Sharma, Sam Sajan

  7-17

  • ERP 1

Theme Based Papers (TBP)

• Data Cleaning: Paving a Way for Accurate and Clean Data

  Laxmi Ahuja, Bhoomika Singh, Rajbala Simon

  18-25

  • TBP 1
• Impact of Social Conformity on Organisational Silence: A Conceptual Model

  Madhulika P. Sarkar, Deepika

  26-34

  • TBP 2

Case Study Based Papers (CSBP)

• Holistic Well-being of Employee: A way out for Sustainable Development in the BANI World

  Seep Sethi

  35-41

  • CBS 1

View Point (VP)

• Can We See Electric Vehicles as A Solution towards Sustainability?

  Divya Sharma, Kalpana Kataria, Harikishni Nain

  42-47

  • VP 1
• Issues & Challenges in adoption of Electric Vehicles in India: An Empirical study using Data Analytics

  Namrata Agrawal, Prakhar Bisht

  48-56

  • VP 2

Review of Literature (RoL)

• A Bibliometric Analysis: Minimalism Only Gateway to Achieve Sustainability and Happiness

  Kalpana Kataria, Harikishni Nain, Anil Kumar

  57-69

  • ROL 1
• Green Marketing : A Bibliometric Analysis

  K Ashwini, M. S. Senam Raju

  70-77

  • ROL 2
• The Era of Social Media Influencers: A Bibliometric Review

  Shailza, Madhulika P. Sarkar

  78-87

  • ROL 3
• A Bibliometric Analysis of Emotional Advertisement

  Sonakshi Jaiswal, M. S. Senam Raju

  88-97

  • ROL 4
• Social Media Marketing: A Bibliometric Analysis

  Syeda Zehra, Subodh Kesharwani

  98-107

  • ROL 5