Revisiting Gandhian Ethics from Administrative Perspective

Abstract

Purpose: The concept of Gandhian ethics holds huge importance to the organizations. Most successful organizations were able to create one or more successful brands under their umbrella which provides them brand equity and a loyal customer base, which acts as a competitive edge for a brand over others. In recent times, especially the organizational ethics saw revolutionary changes in terms of administration, foreign influences and new players coming and giving a plethora of options to the leaders and managers. There is a scuffle among many existing and new players for gaining market share in India and the trend shows an alarming situation for marketers and brand managers. If proven true, it can change the entire trend of Gandhian ethics. Hence the research attempts to study the Gandhian ethics from administrative perspective to determine the factors influencing administration.

Methodology: The study followed a descriptive empirical research design. This research paper explains the psychological and emotional effects of Gandhian ethics from administrative perspective. The research held with respect to this dissertation was an applied one, but not new. Rather, numerous pieces of previous academic research exist regarding the Gandhian ethics in promoting and managing administration, leadership and management, not only for India in specific, but also for other places of the world. As such, the proposed research took the form of a new research but on an existing research subject.

Conclusion: Awareness of ethics and higher risk appetite of today’s leaders and managers have prompted them to try newer options with morality

Paper Type: View Point