Understanding DIGITAL MARKETING Marketing strategies for engaging the digital generation

  • Akanksha Khanna Research Scholar, IGNOU, New Delhi, India
Keywords: Internet Search Engine Mobile Marketing Online PR Issue-II Digital Marketing Social Media Black Hat Affiliate Marketing

Abstract

Understanding Digital marketing is an informative, practical and an easy to read book that takes you on a journey into the world of Digital Advertising. It helps the reader to understand how one can harness the burgeoning power of digital media to drive one’s business to the crest of the digital marketing wave and sustain the same.

Published
2020-07-11
How to Cite
Akanksha Khanna. (2020). Understanding DIGITAL MARKETING Marketing strategies for engaging the digital generation. Global Journal of Enterprise Information System, 4(2), 50-51. Retrieved from https://gjeis.com/index.php/GJEIS/article/view/515
Issue
Vol. 4 No. 2 (2012): automating complex transaction processes across company
Section
Book Review (BR)

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