Stakeholders’ Perspective on Tourism Infrastructure at Khajuraho Dance Festival

Abstract

Purpose: The primary objective of the study is to explore the stakeholders’ perspective on Tourism Infrastructure facilities available at Khajuraho Dance festival, Khajuraho.

Design/ Methodology/ Approach: A case study based approach was applied to explore the stakeholders’ perspective on infrastructural facilities available at Khajuraho dance festival. The data for the purpose of this study were collected from a combination of Qualitative and Quantitative methodology. Data for the war was collected from Stakeholders like tour operators, travel agents, hotels, guides, shop keepers, and organizers of the event through in depth interviews. Data was also collected using a structure questionnaire prepared after the review of literature; and the sample of stakeholders was selected applying purposive sampling i.e. Tour Operators and travel agents. The data collected was analyzed

Findings: Through literature review and secondary data, it came forth that infrastructure at a destination and event has a major role to play in the development of tourism at the destination and event as well as for the purpose of attracting tourists. This study finds through quantitative and qualitative analysis that the stakeholders at Khajuraho expect a much better infrastructure to be able to host a prestigious global event like, the Khajuraho Dance Festival. The stakeholders are of the consensus that accessibility to Khajuraho needs to be improved in order to attract international and domestic visitors. At the same time, the availability of basic amenities like drinking water, eateries, first aid, local transport, ATM facility, etc will help in making the dance festival popular as a tourist attraction. PPP model can help create and maintain infrastructure at this Destination and Dance festival will benefit in the terms of increased popularity and footfall.

Originality / Value: This study seeks to add to the pool of knowledge available for cultural event management. Studies on the infrastructure requirement and development of dance festivals are few and almost none of Khajuraho Dance Festival. This study on the infrastructural requirements at Khajuraho Dance festival will add to the knowledge regarding infrastructural requirements not only for developing Khajuraho Dance festival but also for all the cultural events across the broad.

Paper Type: Case Based Study