Challenges of Indian Aviation Industry and Strategies to Deal with them: A Case Study

Abstract

Purpose: Purpose: This research paper has been carried out with the aim to investigate the challenges faced by the Indian aviation industry in this scenario where almost every airline company is facing losses. Complexities in the Indian aviation market have made the situation even more cumbersome with external factors further hampering the situation. So, it becomes necessary to identify those challenges and find counter’s measures for them to ensure sustainability and growth in the global market.

Design/ Methodology/ Approach: Micro and macro challenges have been identified from review of literature. Then, the researchers have considered the case of the top three airlines to understand and find out the challenges by drafting SWOT analysis with the help of cost sheet of the airlines related to year ending March 2018 and further some strategies are suggested to counterfeit the problems.

Findings: Operating costs should be minimized to have better flow of funds and the sector should efficiently be dealing with financial cost otherwise airlines may have to bear losses as evidenced by Air India. The financial burden of non- government airlines is low leading to the overall profitability of Indigo and Spicejet.

Paper Type: Case study based emphasize on Complexities in the Indian aviation market