A Study on Mobile phones - Brand Switching Pattern among the College Students of Delhi-NCR

Sudhansh Sharma; Venu Gopal; Rachna Sharma; Neetu Sharma

Sudhansh Sharma School of Computers and Information Sciences, Room 127, C–Block, Indira Gandhi National Open University, Delhi, India
Venu Gopal ITC Infotech India Limited Bangalore
Rachna Sharma Jaipuria Institute of Management Studies, Indirapuram , Ghaziabad, Uttar Pradesh.
Neetu Sharma Gurukul - The School Ghaziabad, U.P., India

Abstract

The performed work is a modest attempt to study the Brand Switching Pattern among the College Students, for Mobile phones. The Studies performed in past [1][4-6], indicates that the potential and frequent consumers of latest mobile handsets are college going students. Thus, the performed work concentrates on the college going students, as the target audience for the study of the Brand switching pattern, related to Mobile Phones. The performed study uses the Questionnaire as a research tool, where Simple ran technique is used. Further, Information and Communication Technology (ICT) is excessively used, in all the phases of the Questionnaire analysis i.e. right from data collection to the data analysis and its presentation. The study concludes that mobile phone users i.e. college students, are frequently switching the brands, and it is found that Micromax is the upcoming brand, where as the Samsung is holding the second position; it is also identified that users are not preferring Nokia. the studied factors might be used by the companies to layout their future strategy, which could help them to have a sustainable growth in mobile sector.