Analysis of Web Quality Provided by Pintwire Informatics in IT Industry: using WEBQUAL Instrument

  • Sarita Kanaujiya Maharaja Agrasen Institute of Technology, Rohini Sector-22, Delhi-85, India
  • Preeti Gusain Maharaja Agrasen Institute of Technology, Rohini Sector-22, Delhi-85, India
  • Neha Agarwal Maharaja Agrasen Institute of Technology, Rohini Sector-22, Delhi-85, India
  • Soni Wadhwa Maharaja Agrasen Institute of Technology, Rohini Sector-22, Delhi-85, India

Abstract

The enhanced internet penetration and the increased usage of the facilities provided by the e-commerce websites, and thus generate the urge to find out the best amongst the options and the factors determining it. This paper tries to explore the optimally
performing e-commerce websites in the Indian context based on the evaluation parameters highlighted by WebQual. The issue of
website quality is tackled from the perspective of ‘Voice of the Customer’. In this paper an online survey is administered through
questionnaire with a sample of 60 respondents in Delhi & NCR, to examine the customers’ satisfaction level involved with website
quality that is influenced by a series of quality dimensions which hinder in delivering the best web quality in IT industry. To observe
the questionnaire WEBQUAL instrument was used and response was taken to examine the different aspects associated with customer’s satisfaction level. It is tested with the help of regression analysis.

Published
2020-03-25
How to Cite
Sarita Kanaujiya, Preeti Gusain, Neha Agarwal, & Soni Wadhwa. (2020). Analysis of Web Quality Provided by Pintwire Informatics in IT Industry: using WEBQUAL Instrument. Global Journal of Enterprise Information System, 7(1), 65-71. Retrieved from https://gjeis.com/index.php/GJEIS/article/view/418
Issue
Vol. 7 No. 1 (2015): IT Penetration in enhancing culture of CLEAN ‘n’ GREEN in an Enterprise
Section
Student Research Initiatives (SRI)

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