A Study of Changing Pattern and Demand for Mobile Banking Services in India

Sudhanshu Pandiya; Shikha Gupta

Sudhanshu Pandiya Associate Professor, UIBM, CSJM University, Kanpur
Shikha Gupta M.Phil., UIBM, CSJM University, Kanpur

Abstract

Recent innovations in the telecommunication have proven to be a boon for the banking sector and its customers: One of these is
Mobile Banking, where customers interact with the bank via mobile phones and banks provide them the services like short message
services, fund transfers, account details, issue of cheque book etc. Presently almost all the banks in the world have started providing their customers “Mobile Banking” services. The main issue of this study is to understand the factors which contribute to user’s
intention to use the mobile banking services. The purpose of this review paper is to explore the factors that influence the adoption
behaviour of mobile banking services by Indian consumers. The data was collected from 150 respondents from Delhi city in the
month of November and December 2013. Around 61.33% respondents opined that this system is less costly and time saving and
58.67% respondents would like to try this service. In this paper, we will share what is mobile banking (m-banking), RBI guidelines
for mobile banking in India, advantages of adopting this new technology both for the banking sector as well as the consumer and
issues which needs to be addressed relating to this new form of banking