Review on Creativity Techniques for Product Development

Abstract

Today, the market became competitive. Each and every day we need to provide something new that helps to link the consumer to
gain their focus and lead to success and profit. The concept of providing something new which is useful can be termed as “Creative
Product Development”. The individual’s perception for creative development of product may differ. The selection of creativity technique depends on the type of product. This paper contains the review of various few selected creativity techniques that can be
applied to solve the problems and challenges faced during the product development stage where the multiple dimensions are taken
in to consideration