A Study of MICE Tourism Dynamics in Auto Expo 2016

Jatin Vaid; Subodh Kesharwani; Arvind Kumar Dubey

Jatin Vaid Research Scholar, School of Management Studies, Indira Gandhi National Open University, New Delhi, India;
Subodh Kesharwani Associate Professor, School of Management Studies, Indira Gandhi National Open University, New Delhi, India
Arvind Kumar Dubey Assistant Professor, School of Tourism and Hospitality Services Management, Indira Gandhi National Open University, New Delhi, India

Abstract

Business tourisms sector, which is also known as MICE – Meetings, Incentives, Conferences and Exhibitions Sector - is a high value,
high visibility niche tourism sector. It is one of the fastest growing sectors of tourism industry. As per International Congress and
Convention Association, International Convention Industry is estimated to be US $ 280 billion. India ranks 31st globally with a
share of US $ 4.8 billion, and a potential to be among the top 20 destinations in the world for hosting international conventions, exhibitions and events. Auto Expo is Asia's largest automotive show. From providing a platform to the Indian automotive industry for
showcasing its expertise to becoming a sourcing hub for the global automobile industry to launch itself in the Indian market, Auto
Expo has evolved significantly since its inception in 1985. In view of the growth potential of business tourism sector and its impact
on nation’s economy, this research paper envisages to contribute to the understanding of MICE Tourism dynamics in Auto Expo
with respect to the perceptions of four key players, viz., delegates visiting the event; exhibitors; venue management; and key organizers. The study profiles the delegates and measures their perceptions with respect to their purpose of visit, and satisfaction levels
in respect of venue infrastructural facilities and variety of automobiles exhibited.