Sports Entrepreneurship: Ontology based Review through Digital Marketing

Abstract

Sports entrepreneurship activities are to a large extent impacted by the progress of technology that has been
predisposed by the diffusion of evidences and the formation of new international marketplaces. Entrepreneurship in sports
is composed of distinct entrepreneurs who control the prospects arising from their links and social connects and augment
resources by recognizing where they are most operative. Innovation is something we hear a lot about in digital age at this
moment; and sport is the next digital innovation hub. Sport, play, physical educations occupy an important role in human
development. Formerly, we were not able to recognize our physical activity during sport, but nowadays not only we are able
to know the physical movements with the bliss of digital technology, digital technology can help in body measurement,
body movements, calorie check, and encouraging physical activity, performance & injury prevention. Worldwide there is a
use of new technical equipments for better life. Digital trend helps in getting innovative idea for sports. There are so many
opportunities with technologies such as digital reality, big data, live streaming, connected stadiums, artificial intelligence
bots, eSport, etc.Innovation in digital world is enhancing economic progression in sport by better encouraging social
activism, social responsibility (application/social media), by generating new business openings to sell image, sell television
right, brand cognizance by increasing support through digital promotions; regular apprises on the online platforms develop
strong sensitivity within the community. The benefit digital innovations bring to society and industry is assessed to 100
trillion dollars over the subsequent 10 years. It used to comprise a minimum of fortune 500 companies an average of 20
years to grasp worldwide assessment and establish its value. With this background, the present article endeavours to study
the recent advances in digital innovation in sports and the benefits of those, what it takes to be a sports entrepreneur in
digital era and future of sports entrepreneurship through digital technology. The present article has offered a theoretical
outline for elucidating innovations in sports and social transformations in the sports milieu.