Role of Socio-Demographics in Profiling Environment Conscious Consumer of 21st Century- A Review

Abstract

Purpose: This study is an attempt to understand the profile of environment conscious consumer of the twentyfirst century, with due focus to Asian consumers as well, to be able to help marketers understand them and serve them better.
A review of sixty five empirical articles related to relationship between selected socio-demographic variables and environment
conscious consumers’ attitude and behavior has been done
Design/Methodology/Approach: Review based Approach
Findings: The findings show that the environment conscious consumer of twenty-first century is more likely to be educated,
and is more likely a woman.
Proposed Implications: The study will help marketers in formulating marketing strategies for environment conscious
consumers
Originality/Value: The study is basically on the attitude and behavior of environment conscious consumers who are more
concerned about environmental issues.