The Generation Z and their Social Media Usage: A Review and a Research Outline

Abstract

The paper tries to explore the awareness of how the present Generation Z is using the social media as well as to review its repercussion on them as an individual’s, organization and society as a system. The paper demarcates Generation Z from other branches of
generation with a systematized differentiation in the behaviour, principles and choices which are constant over the time. It outlines
their social media usage and intra-generational difference springing from environmental factors and personal factors. Personal
factors are divided into steady and driving factors. The paper brings forward how the futuristic Generation Z’s use of social media
influences them as an individual’s, organization and society. It also attempts to bring forward certain managerial repercussions and
to them and a research outline