Role of Innovation and E-Commerce in BRICS – An Exploratory Analysis

Abstract

Purpose: The objective of this study is to review the challenges, opportunities and the e-commerce ecosystem within the BRICS grouping and to examine how Innovation and Technology can help the BRICS group, develop and enhance the cross-border trade through e-commerce. An attempt has been made through this paper for a comprehensive review and analysis of performance of the BRICS countries in cross border trade, with reference to ease of doing business, e-governance and logistic performance index.

Design/Methodology/Approach: Comparative data collected through literature survey is analysed and compiled to highlight the current business scenario and BRICS contribution in world trade.

Findings: In view of global innovation index and prevailing R&D infrastructure, BRICS forum has focussed on cooperation in Science and Technology, technology transfer and commercialization of R&D to support development of trade and e-commerce industry within BRICS. It is imperative that for a sustainable integration with global economy and development of e-commerce industry within BRICS, innovative technologies are to be adapted, including latest concepts like Mobile commerce and Social commerce, apart from collaboration and technology transfer from developed countries.

Paper Type: Theme Based Paper.