A Study on Impact of Advertising, Packaging, and Branding of FMCG Products: Consumer Behaviour Analysis in Delhi NCR

Abstract

Purpose: This research aimed to examine the role of advertising in shaping consumer attitudes about FMCG brands. Methods, processes, and tools for conducting the current study are discussed in this chapter. This includes the research model and hypothesis creation, study parameters, questionnaire administration, data collecting techniques, and statistical tools.

Design/Methodology/ Approach: the present study is mainly based on secondary data. The data and relevant statistics for this study have been collected from different sources.

Findings: As per the analysis of results of the different researchers, it is found that advertising is crucial in influencing customers’ attitudes about branded FMCGs. It has been found that advertising helps in generating brand value.

Originality/ Value: Present research helps in understanding the factors which influence the advertising, packaging and branding of FMCG products with the examples of many products, making it easier to understand.

Paper Type: Theme Based Paper