A study of Prospects and Problems of Online Education in Bihar

Kamlesh Kumar; Ajit  Das; Bhagwan  Singh; Sarvesh  Kumar; Puja  Kumari

Kamlesh Kumar HPKVPBS, Central University of Himachal Pradesh, Dharamshala
Ajit Das Dept. of Business Administration (DBA), School of Management Sciences (SMS), Central University of Jharkhand (CUJ)
Bhagwan Singh Dept. of Business Administration (DBA), School of Management Sciences (SMS), Central University of Jharkhand (CUJ)
Sarvesh Kumar HPKV Business School of Commerce and Management Studies, Central University of Himachal Pradesh, Kangra
Puja Kumari University Department of Commerce, B R Ambedekar Bihar University, Muzaffarpur, Bihar

Keywords: Online education | Key factor | Problem | Marketing Strategies

Abstract

Purpose: Online education is now most popular and useful way of learning after the transformation in internet. In COVID – 19 pandemics, the online teaching and education were at its peak. This developed the importance of the online education. Various states of India are providing online education and thus to evaluate the Marketing strategies and prospects & problems in online education in Bihar was done. Online Education allows user to get fruitful knowledge and quality-based education at the minimum cost. The innovation in technology and many government initiatives toward quality education to all, at minimum cost, is changing learning attitude of students and they are moving toward online education. The purpose of this study is to access the marketing strategy for online education in Bihar along with problem and prospects comes with online education.

Design and Methodology: For this research data is collected through the standard structured questionnaire. The quantitative method is used to investigation the respondent’s behaviour toward online education system. In this research 950 respondent’s sample data have been collected through non-probability sampling method and data was analyzed through the statistical methods like Factor Analysis, Linear Regression.

Findings: The study analyzes the 950 respondent’s data as per their demographical characteristics that is “age group”, “Educational qualification”, “Gender wise” participation and also “profession wise”. After that factor analysis and regression analysis is perform to Evaluate the prospects and problem of online education with key factor of online education in Bihar. The present study confined that internet connectivity is a biggest issue along with insufficient digital infrastructure to provide online education, degree get through online education mode is also biggest credibility issue among the students because they are not sure about the degree earn through online mode are acceptable or not.

Originality/Value: This study shows that in context of Bihar it’s need significant affords to break the psychological barrier between people and technology and online education can be powerful method in education sector.

Paper Type: Empirical Research Paper.