Search Engine Optimization and its Implications in the Internet Marketing

Laxmi  Ahuja; Rajbala  Simon; Anurag  Kaushik

Laxmi Ahuja Amity Institute of Information Technology, Amity University Uttar Pradesh, Noida, India
Rajbala Simon Amity Institute of Information Technology, Amity University Uttar Pradesh, Noida, India
Anurag Kaushik Amity Institute of Information Technology, Amity University Uttar Pradesh, Noida, India

Abstract

Purpose: SEO is an internet sales and marketing strategy which is vastly in use in the process for changing positively the vole and quality index of some consumer traffic which can be used in a company website with the help of search engines. Basically, this paper of research is to aim at the advantages of SEO in the internet marketing as well as the examined part of SEO on the internet ads.

Design/Methodology/Approach: The study is primarily based on secondary data collected from various sources.

Findings: An analysis of factors was performed which gave four different dimensions, these were later used in the multiple Regression phase. The factors included Strategies, Competitiveness, Experience and Techniques. After the results were up Strategies were named irrelevant whereas other 3 dimensions were all significant.

Originality/Value: This paper will benefit all investors to understand the biases that they unknowingly face while taking or making any financial investment decisions.

Paper Type: Case Based Study