Stakeholders’ Perspective on Tourism Infrastructure at Khajuraho Dance Festival

Abstract

Purpose: The primary objective of the study is to explore the stakeholders’ perspective on
Tourism Infrastructure facilities available at Khajuraho Dance festival, Khajuraho.
Design/ Methodology/ Approach: A case study based approach was applied to explore the
stakeholders’ perspective on infrastructural facilities available at Khajuraho dance festival.
The data for the purpose of this study were collected from a combination of Qualitative
and Quantitative methodology. Data for the war was collected from Stakeholders like tour
operators, travel agents, hotels, guides, shop keepers, and organizers of the event through
in depth interviews. Data was also collected using a structure questionnaire prepared after
the review of literature; and the sample of stakeholders was selected applying purposive
sampling i.e. Tour Operators and travel agents. The data collected was analyzed
Findings: Through literature review and secondary data, it came forth that infrastructure
at a destination and event has a major role to play in the development of tourism at the
destination and event as well as for the purpose of attracting tourists. This study finds
through quantitative and qualitative analysis that the stakeholders at Khajuraho expect a
much better infrastructure to be able to host a prestigious global event like, the Khajuraho
Dance Festival. The stakeholders are of the consensus that accessibility to Khajuraho needs
to be improved in order to attract international and domestic visitors. At the same time,
the availability of basic amenities like drinking water, eateries, first aid, local transport,
ATM facility, etc will help in making the dance festival popular as a tourist attraction. PPP
model can help create and maintain infrastructure at this Destination and Dance festival
will benefit in the terms of increased popularity and footfall.
Originality / Value: This study seeks to add to the pool of knowledge available for
cultural event management. Studies on the infrastructure requirement and development
of dance festivals are few and almost none of Khajuraho Dance Festival. This study on
the infrastructural requirements at Khajuraho Dance festival will add to the knowledge
regarding infrastructural requirements not only for developing Khajuraho Dance festival
but also for all the cultural events across the broad.
Paper Type: Case Based Study