Factors Influencing the Selection of 3G among Indian Consumers: A Statistical Introspection

Namita Rajput; Tanya Khurana

Namita Rajput Commerce Deptt., Sri Aurobindo College (M) University Of Delhi, India
Tanya Khurana Resarcher, Amity Business School, Amity University, India

Keywords: Urban customers Mobile phone service providers 3G Telecommunications, Network coverage Price Indian Consumer Mobile Communication

Abstract

The International Telecommunications Union (ITU) defines the third generation (3G) of mobile telephony standards IMT growth, increase bandwidth, and support more diverse applications”. Urban consumers total of thirty percent tele phone user –base in India thereby indicating a huge scope for future growth. The study was conducted with an objective to identify the factors influencing the selection of mobile phone service provider among urban users and also the role that demographic factors play in selection of 3G services. A structured questionnaire was drafted to collect data regarding the customer opinion on 3G services. The sample size of 150 was taken from Delhi and NCR. The contains the personal details, demographic details and factors influencing customers to select the 3G service. To achieve the objective reliability test, factor analysis, Kmo Bartlett’s, variance Analysis was conducted. This study brought out clearly that the major factors influencing the choice of service providers were value added services, low cost, speed, customer service. Call drop was observed to be the most important reason for switching over to other mobile phone service provider.