Customer's Perception on MTNL Services: An Indian Viewpoint

Abstract

The need/wish of ubiquitous (anytime * anywhere) influence the telecom sector to provide the customer more than the best desired by them. Hyper competition within the market hinges the telecom sector to bring the innovative way to cater the existing customer and also clutch the new market.
In the earlier day’s telephone/mobile was only the luxury to the people. Whereas now the same is necessity to them. Hence well structured & organized method should be adopted by the telecom sector fulfill the perceived value of the customer with their expectation. this study helps in highlighting the customer's expectation and their perceived value from the MTNL services.