E-COMMERCE: BARRIERS OF SUCCESS IN THE RETAIL INDUSTRY

Abstract

The globalization is the key success factor of a business. Information technology provides a rapid platform to achieve the globalization. In thecontemporary global business technologies, ecommerce has emerged as a strong application of Information technology, which endowed with the resource and methodology by which the globalization has been achieved along with the accuracy and rapid speed. E-Commerce in business is used in four forms; B2B, B2C, C2B, and C2C. These forms are used in the communication and transactions of information and wealth in between the business and it is equally functional for the retailer as well as customer. A business can have a very wide reach through e-Commerce irrespective of the geographical locations and other natural boundaries. The marketing and advertisement, selling of goods, payment of goods, purchase order, transaction of money, and even the delivery of goods can be done (in case of pure e-Commerce) through Internet.
In the customers’ perspective, though e-Commerce seems to be very attractive and useful but the majority of the retail customers still rely on the traditional mortar and bricks system. In this paper I have tried to find out the reasons of distrust in ecommerce of retailing customers. All the data collected is secondary and from the centralized source in USA.