Bancassurance Technology Road Ahead: Indian Perspective

Abstract

Bancassurance is a system in which a bank has a corporate agency agreement with one insurance company to sell its product (life and general insurance) and by selling insurance products bank earns a revenue stream apart from interest. Bancassurance in India has taken a Little has been studied of this phenomenon in emerging markets. And Bird’s eye overview with the economies of scale and scope, has also been put up. This study can give a picture of the parties how could be a feasible task to make lucrative b with the pace of emerging scenario