36 IT and CSR Activities A New Milestone (Case studies)

Abstract

A small village, Raghurajpur in Puri in Orissa, has occupied a prominent space in the world map because of the social responsiveness and intervention of an American lady, Mrs Halina Zealey. The village has acquired the status of “Heritage village”. Chitrakaras (community of artists) have been infused with new life and India has been bestowed with honor and glory. CSR can bring phenomenal changes in the society.
In this paper, the efforts of UNGC and the impact of CSR activities by some IT companies like TCS, Infosys and Tech Mahindra towards inclusive development and millennium development goals are highlighted in the backdrop of a heritage village.
If the companies build up congenial relationship with the local communities and work in their interest then tragedies like Tata Nano plant would be averted and the proverbial golden siren would sing the merry tune of prosperity and positivity of India Globally.