Factors Influencing the Mobile Phone Purchase – A Study on the College Students of Delhi NCR

Sudhansh Sharma; Venu Gopal; Neetu Sharma

Sudhansh Sharma School of Computers and Information Sciences, Room 127, C–Block, Indira Gandhi National Open University, Maidan Garhi, New Delhi–110068, India;
Venu Gopal ITC Infotech India Limited No.18, Banaswadi Main Road, Marutiseva Nagar Bangalore–560005;
Neetu Sharma Gurukul - The School, Ghaziabad, U.P., India;

Keywords: calling tabs, mobile phones, questionnaire analysis, Information and Communication Technology (ICT).

Abstract

The studies performed in the past reflected that the most frequent users of mobile phones are our college going students (MACRO – Market Analysis & Consumer Research Organisation, 2004; Sathish, Kumar, Naveen & Jeevanantham, 2011; Singla & Bansal, 2011; Ahmed & Qazi, 2011; Chakraborty, 2006; Aoki & Downes, 2003) the studies identified that they are the most dynamic users of the mobile devices. Thus, in the proposed work the college going students are identified as the potential respondents for the Questionnaire analysis. The performed study involves the ICT (Information Communication & Technology) based version of Questionnaire analysis, where simple random sampling is used. The study plans to identify the factors affecting the purchase pattern of the said respondents, based on their responses it is identified that 46% of the population prefer to change the mobile handset in 1 to 2 years, none the less 44% prefers for change in 2 to 3 years. Further, the Analysis of the collected data disclosed that 38% of the respondents are preferring the mobile handsets with price band of “5001 to 10000” Rs. Whereas, the demand for the mobile handsets lying in the price band of “less than 5000” contributes to 30% of the received responses. The performed study also reveals that 62% of the respondents gives higher consideration for the mobile handsets with medium size and 52% for the mobile handsets which are light in weight. Finally, the analysis of the collected responses identified that the students belonging to the service sector families with income domain from 25000–100000 are more prone to mobile switching and purchase. Based on the performed study, it is identified that almost 50% of the population belongs to service class families and the same prefers to change their handset within 2 years, and they prefer light weight - medium size handsets in the price range lying under 10000Rs.