E-Commerce: A Mechanism to Ensure the Pre-Purchase Decision Security of the Online Customers

Abstract

Why e-Commerce in the retailing of goods is not coming up with the rapidity as it was expected in its early days? The risks
associated with post-purchase decision are major reason to keep the customers away from e-commerce retailing. The e-commerce vendors are continuously implementing the stronger technologies to overcome from the risks associated with post-purchase decision process by the help of researchers and technocrats. The major emphasis of the researchers is on secure transactions, the server side security, and the client side security. The post-purchase decision process and after market security were always interesting and challenging topics of research. Though, the vulnerability is not finitely measured quantity over the public network but the secure transactions over the public network, the security of client and server is becoming stronger by the continuous valuable contribution of the researchers of the area. In spite of the technology advancement and new researches a huge scope is still left in the area of security of e-Commerce. Among the various reasons of customer satisfaction and security one important reason is pre-purchase decision security associated with the selection of e-shop by the customer. This paper tries to identify the risks associated with the pre-purchase decision and its solution. The paper also suggests the design and implementation of technology to provide the pre-purchase decision security.