Retailing Trends and Opportunities of China’s Products in Indian Market

Nancy Rao; Sunil Kumar Yadav2; Anupam Narula

Nancy Rao 1Assistant Professor in Department of Commerce, Dyal Singh Evening College, University of Delhi, Lodhi Road, New Delhi;
Sunil Kumar Yadav2 Assistant professor, Dayal Singh Evening College, University of Delhi, Lodi Road, New Delhi;
Anupam Narula 3Associate Professor, FORE School of Management, New Delhi, India;

Keywords: Fast Foods, Life Style, Eating Behavior, Economic Reforms

Abstract

The aim of this study is to bring to light the scope & behavior of Chinese foods and products in the Indian retailing market. Mostly Asian countries have adopted economic policies which are encouraging rapid growth for making a presence in the international marketplace. In India, FDI permitted in retail sector for foreign groups is up to 51 per cent for ‘multi-brand retailers’, and 100% for single brand retailers. This decision has led to an increasing presence of international retailers. In this study respondents have been categorized into three groups 1st (managerial, administrative, or professional), 2nd (semi skilled, businessman) and 3rd (teen agers students, coupled with rising incomes). In addition, growth of an economy creates better opportunities for capable people, and affects their lifestyle, shopping behavior and eating habits. So Mostly retailers serve meals which are easy to cook and are
delivered fast like pizza, burger, momos, fast foods, cold drinks and Chinese food.
A faster inspection of the preferences and lifestyle of Indian consumers during momentous segmentation strategies can serve as basis for successfully competing in India’s retail sector. Health-related anxiety, non vegetarians and coupled with rising incomes in India, is without delay to seek & preference to the more hygienic retail conditions.