Analysis of Brand Reputation and Brand Liking of ZEE TV

Abstract

In the fast changing environment, people want to know about their surroundings. Many of television channels in India are entertainment and it is continuously growing with a rate of 15-20 percent annually. This paper tries to evaluate the Brand Reputation and explore the Brand liking of the viewers towards ZEE TV. In this paper an online survey is administered through questionnaire with a sample of 60 respondents in Delhi & NCR, to examine the viewers’ satisfaction level which leads to the Brand reputation of the channel in the market. It is tested with the help of regression analysis.