A Comprehensive Analysis of Social Break Ups on Facebook

Abstract

The internet has given us the ability to connect with people from around the globe with a few clicks of a button, making it easier
than ever to keep in touch with friends and family. Because of that, social networking is the biggest industry of our time, but it wasn’t
always that way. Now a Days social media is not limited to connecting people. Companies are promoting their products over different social media websites. It has generated the need to find out how customers want to interact with brands over social media and
determining the factors leading to social break ups between customer & brands. This paper tries to explore the customer relationship between customers & brands over social media websites in the Indian context based on a questionnaire. The issue of Social
Breakups is tackled from the perspective of ‘Voice of the Customer’. In this paper an online survey is administered through questionnaire with a sample of 100 respondents in Delhi & NCR, to examine the customers’ satisfaction level involved with the brands
promotion over social media websites. An online questionnaire of social breakups was used and response was taken to examine the
different aspects associated with customer’s satisfaction level.