A Study of the Prospects and Problems of Web Based Advertising (WBA) in Eastern U. P.

Abstract

Advertising is to create awareness for products and services by the business world. Now the enormity of the advertising is changing and achieving new cliffs of creativity and presentations. Multimedia arrival has given immensity to the Ad designers for their flutter of inventiveness. They know how to thrust their ideas via this media effectively to the rabble for the escalation of industry. The new emerged media – multimedia – when connected to internet, re – energies the creation of advertisements. The Ads accessible on websites are more eye-catching and cost worthy that in coming era the rest media have to re-define themselves for their survival.