Study of Supply Chain of an Indian Shipping Company using Modified SAP-LAP Framework

Abstract

Purpose – The purpose of the present work is to study the supply chain of an Indian Shipping Company (SC) which has posted
an audited loss of Rs 147.47 crores in the F Y 2013-14 and the three quarter reports of 2014-2015 is also not very encouraging as
financial position of case company still indicate southward trend. It is a matter of surprise to everyone that during the same period
other private companies have reported profits in their fleet operation. This shows that the cost cutting measures, such as: Reduction
in expenses incurring towards ship repairs and dry-docking at least by 50% because the average age of ships has come down to nine
years, taken SC management are not sufficient. It has been also noticed that manning agents to provide above personnel engaged
by management are not performing their duties with dedication and their services are not of good quality. There is dissatisfaction
among permanent floating staff personnel as they are given biased treatment as compared to contract personnel as far as their
posting on the vessels. The purpose of this paper is to develop a case of a shipping company and to gain learning insights towards
current situation of the company with the help of SAP (Situation-Actor- Process)-LAP (Learning-Action- Performance) framework.
The case study points out limitations of the Shipping Company (SC) and suggests modifications and some actions for improving its
competitiveness in near future. Approach: With the help of modified SAP - LAP framework, the working of the shipping company
in the present scenario have been analyzed. The analysis has been carried out with the help of discussion with the experts of the
company having more than ten years of experience. The case study makes some suggestions after analyzing the present situation,
so that company can make operational profit in financial year 2016- 17 onwards. Findings - Through development of SAP- LAP
framework, past and present situation of the case company has been studied with the focus on direct actors and indirect actors responsible for the growth of the case company. The process of the company has been analyzed from strategic, tactic and operational
point of view. Learning is gained for the present and future situation. Actions have been proposed to improve the present situation
and for sustainable future growth. Originality – The paper is an original paper which applies SAP-LAP framework with modification. In the development of SAP-LAP framework, the help of experienced experts has been obtained. The questions were prepared
after reviewing the related literature and annual reports of the case company and its competitors. The case study suggests simple
but effective solutions that may be adopted by the case company for her sustainable growth in future.