Impact of Advertisement Expenses on Net Sales for the Selected Manufacturing Companies

  • Neeraj Kumar Singh Associate Professor, Institute of Business Management, C.S.J.M University, Kanpur, India
  • Dalip Raina Research Scholar, School of Business Economics, College of Management, Shri Mata Vaishno Devi University, Katra, India

Abstract

The present study tried to observe the impact of advertisement expenses on net sales for the selected manufacturing companies
over a period from 1997-98 to 2011-12. Additionally it seeks to analyze the usefulness of advertisement expenses on sales of
selected companies working in India at aggregate and disaggregate levels. The learning is based on secondary data which is collected in panel form for advertisement expenditure and sales revenue of 60 randomly selected sample companies working in India,
which are auxiliary classified on the basis of sum of sales revenue as well as on the basis of type of product produced. The empirical
analysis of the study concluded that advertisement expenditure plays a vital role for the increase in net sale of companies but there
should be focus on the other vital indicators also so as to make operations profitable over the period of time.

Published
2020-03-29
How to Cite
Neeraj Kumar Singh, & Dalip Raina. (2020). Impact of Advertisement Expenses on Net Sales for the Selected Manufacturing Companies. Global Journal of Enterprise Information System, 7(3), 38-48. Retrieved from https://gjeis.com/index.php/GJEIS/article/view/376
Issue
Vol. 7 No. 3 (2015): EIS turning E-commerce Store into a M-commerce App
Section
Empirical Research Papers

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