Sales of Ferrous and Non-Ferrous Metals in Indian Markets: Some Supply Chain Issues

Abstract

Supply chain management embodies the complete synchronization of the business functions in an organization. It also involves the
strategy across these business functions within a particular business and across businesses within the supply chain, for the purposes of improving the long-term performance of the individual companies and the supply chain as a whole7. Metal supply chains
involves another peculiarity as most of the companies involved are bothered more about the sales volumes rather than giving attention to the improving their supply chains. Companies in this sector often tend to give more importance to product rather than
customer aspirations. In order to stay competitive a business has to strengthen its supply chain so that it adds more and more value
in its offerings to the customers. This is even more important as customers are increasingly demanding more value in the product
they buy. This has led the businesses to make their supply chains flexible and responsive.