Impact of CSR on Company’s Reputation and Brand Image

Abstract

Purpose: The Social activities done by the firm erstwhile helps in setting up the framework and structure for the company’s performance in forthcoming actions. For having a stable future the company needs to get indulge in some or the other kind of charitable work so that people get aware of the company’s work and the image and reputation can be build up which in return will help to materialize the profits which is the ultimate aim of any organization. The purpose of the study is to find out the Impact of CSR on Company’s Reputation and Brand Image.
Design/Methodology/Approach: Primary research based on 100 sample size.
Findings: The researcher concluded that corporate social responsibilities have a positive impact on company’s reputation and brand image. This research shows that when the company’s reputation enhances it will increase the image of corporate social responsibility. Similarly when the brand image of the company’s increases than the image of company’s corporate social responsibility also enhances.
Originality/Value: This research paper studies the impact of the corporate social responsibility on the company’s reputation and the brand image of the company. Both of these factors are very pivotal for the company’s future actions as these factors decide the firm’s profitability and the going concern of the firm.