Survey Analysis on the usage and Impact of Whatsapp Messenger

Abstract

WhatsApp is a popular mobile application for providing instant messaging service in smartphones. It uses Internet services to
communicate different type of text and multimedia messages between users or groups. Its users worldwide have crossed the figure
of one billion in February 2016. The effect of WhatsApp on our lives, culture, and society keeps on increasing. It is also becoming popular tool for marketing in businesses and publicity in politics. This growth has also drawn the attention of researchers to
understand the implications and effect of WhatsApp on its user’s social and personal life. We investigated the usage and effect of
WhatsApp in the regions of Northern India. We performed an internet based survey using open-source Lime survey software and
obtained responses. Total 460 responses had been received in which only 136 responses were considered for analysis those have
completed all questions and having more than 18 years of age.