Digital Branding and its Impact on Psychology of Youth and Middle Aged People in Delhi NCR

Abstract

Branding is an understanding or a position established by a team in any Company with the consent of customers with excellent
and effective communication, services and products. The right branding of any company may lead to success or negligence on
branding efforts may cause to failure. The impact of brand will reduce competition, unreachable products & services and also avoid
customer’s dissatisfaction. In the present age of globalization, digital branding has emerged as a one of very strong tool for direct
marketing. With digital marketing a company can communicate straight and interactively with their target customers. The present
study is indeed very important for the corporate world, corporate leaders, researchers and academicians as digital branding is
emerging one of the prominent way for the sustainable development and growth.