Role of Big Data Analytics in Social Media Marketing of MICE Tourism

Jatin Vaid; Subodh Kesharwani

Role of Big Data Analytics in Social Media Marketing of MICE Tourism

Jatin Vaid Vivekananda Institute of Professional Studies, Pitampura, Delhi, India
Subodh Kesharwani School of Management Studies, Indira Gandhi National Open University (IGNOU), Maidan Garhi, New Delhi, India

Abstract

The purpose of this research paper is to provide a theoretical framework for understanding the concepts of Big Data Analytics and
social media and their role in marketing of MICE tourism. The systematic review of literature done, contributes in exploring and
enhancing the comprehension of various models and strategic alternatives affecting the utilization and adoption of social media
marketing.

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Published

2020-03-17

How to Cite

, J. V., & Subodh Kesharwani. (2020). Role of Big Data Analytics in Social Media Marketing of MICE Tourism. Global Journal of Enterprise Information System, 10(1), 55-61. Retrieved from https://gjeis.com/index.php/GJEIS/article/view/272

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Issue

Vol. 10 No. 1 (2018): General Data Protection Regulation (GDPR) is an Important Phenomenon in EIS Privacy Parameter

Section

Case Study Based Papers (CSBP)

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