Impact of CRM in Mechanizing University’s Process, Business and Productivity

Abstract

All universities and educational institutions seek to maintain information of all its currently enrolled students, affiliated colleges, Departments, alumni and participants. Moreover in the modern scenario it has become the need of Universities to consider their students as eCustomers for providing them 100% satisfaction. As a result of increasing enrolments day by day, there is a need of support system to better manage the ever increasing data and work processes. Currently, day to day operations of a university are carried out by manual process. Also, to monitor any activity sometime it requires the physical appearance of the user. Therefore, there is a great need to automate the university’s manual processes using the CRM. It will optimize its operations by automating routine tasks and standardizing best practices to improve the day to day activities and of course the students/management satisfaction level. It will also enable authorities to make faster decisions through enhanced tracking of course enrolments and will give the ability to plan for new opportunities.