The Impact of Design Characteristics and Support Services on the Effectiveness of MIS: An Empirical Study

  • Kirti Agarwal Professor & HOD GNIM, Greater Noida, India
  • Shiv Ranjan GNIM, Greater Noida, India
  • Girish Kumar Gupta GNIM, Greater Noida, India

Abstract

Based on empirical data, the impact of five specific variables, namely:
a) System quality,
b) Information quality,
c) Quality of the Marketing Information System technical support
d) The Marketing Information System compatibility, and lastly
e) The Marketing Information System flexibility, on the effectiveness of Marketing Information System was investigated.

Published
2020-03-07
How to Cite
, K. A., Shiv Ranjan, & Girish Kumar Gupta. (2020). The Impact of Design Characteristics and Support Services on the Effectiveness of MIS: An Empirical Study. Global Journal of Enterprise Information System, 2(2), 20-30. Retrieved from https://gjeis.com/index.php/GJEIS/article/view/173
Issue
Vol. 2 No. 2 (2010): Critical Success & Failure Factors of EIS
Section
Empirical Research Papers

Copyright (c) 2020 Global Journal of Enterprise Information System

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