Maketing and Software Development Problems Faced by Software Companies (Strategic Model for small Software Firms )

Abstract

•Information technology is one of the fastest spreading technologies in the world in terms of its usage and production. The Information technology is a very broad term, which is used for a host of technologies such as hardware and software technologies. The paper is based on study of problems faced by software companies in Northern region. It is worthwhile to examine the key issues for IT sector such as operational, software development and marketing so as to make comprehensive recommendations that can further accelerate the growth of this industry.